Happy 5th birthday Twitter – and for those skeptics who thought the idea wouldn’t take off in the business world then it’s time to sit up and listen.
Twitter has grown to an average of 140 million tweets a day, and has impacted on global politics, media and has shaken the foundations of business marketing. It’s given a voice to the average person across the globe, which has given businesses an amazing insight into what consumers’ want and how they want it delivered.
Twitter isn’t for the inexperienced social media marketeer, there needs to be a focused marketing campaign shoring up a tweeting strategy, and any company who just advertises their products or brand on twitter and doesn’t give followers anything in return is missing a massive marketing trick, as well as twitching off potential followers/consumers.
So if your company still hasn’t harnessed the power of social media then there has never been a better time, 42% of SME’s are now spending an average of 20% of their marketing budget on social media as it really does work, if done properly.
So if you think it’s time to catch up with your competitors then get in contact with wired2create and we will be able to arrange a free initial consultation to discuss your social media marketing needs.