There has never been a better time for businesses to think about either updating their old fashioned Facebook page or creating a new exciting interactive micro-site.
If used properly, Facebook can be an extension of your company's brand, helping you present the same tone, and visual image you would in any other material. It is important to think about and how your brand is going to engage Facebook.
Facebook is a highly competitive and fast moving platform. Each post needs to be quickly digestible and easily recognisable in a busy news feed. It is not recommended to copy and paste the exact information from an existing company website - think about the audience you want to target most, and how you can make your micro-site most appealing for them. The more you encourage users to like your site the more exposure your company will receive.
Facebook have enhanced features which allow their users to design micro-sites, by using FBML, an HTML alternative.